Role: Lead Designer for MKG
Date: 2021- On tour for the 2021 College Football Season
Location: Around the Country
Client: Dos Equis, Fox Sports Big Noon Kickoff
Scope of work: Schematic, Design Development, Construction Management
Overall floor plan and design, 3D and physical design, materials selection, oversight of fabrication drawings and build, design of robotic brass sculpture, managing on-site setup and assisting during installation
The intention of the project was to produce an attention-grabbing college football tailgate and sample Dos Equis beer. With a new partnership between Fox Sports and Dos Equis, we are touring around and visiting various colleges to promote Dos Equis while appearing on Fox Sports' Big Noon Kickoff.
With a footprint of 30'x30', we designed a 360 experience. The main, central feature is the mechanical brass band that moves to your college fight song and select top 10 pop songs. As you're drawing into the space by the sculpture, you head to the branded bar to sample some beer. Next, you can pose in front of our photo moment- a 3D wall of branded footballs with an oversized, branded foam finger! If you'd like to stay in the space longer, you can grab a seat in our big stair, bleacher seating or stand and chat at our high boy tables.
The floor plan was developed radially to work within any potential site, seeing as each location had different sight lines and topography.